Celebrating industrial heritage through a dynamic, community focused visitor experience

Newport Transporter Bridge, Visitor Centre

Location Newport, Wales
Client Newport City Council

History

The Newport Transporter Bridge is a Grade I listed structure and a symbol of Newport’s industrial and maritime heritage. The project pays homage to this historic significance and connects past and present. The Transporter Bridge is one of just seven working Transporter Bridges worldwide, a fascinating and impressive monument to Edwardian engineering, made possible through National Lottery funding. AWW was appointed by Newport Norse on behalf of Newport City Council to assist with the initial bidding process to gain initial Heritage Lottery funding to progress the project to the next stage. This was successful, as was the second stage application.

Vision

The concept design of the visitor centre was based on an initial brief by Newport City Council, which developed through an iterative process of research, group discussion and consultation. We recognised that the budget and timescale for this initial feasibility exercise were limited. We therefore used our in-house resource and expertise to support the bid, helping to create ideas about the possible displays within the exhibition area, enhancements to the bridge, including a section of glass floor and a Toposcope and other ideas relating wider site enhancements, including signage and wayfinding.

Design Intent

The design was driven by a deep respect for the bridge’s history and heritage, with a strong emphasis on educating visitors and celebrating its industrial legacy. The visitor centre was envisioned to not only serve as a space for exhibitions but also include a multi-functional conference room and potential wedding venue capabilities, ensuring the space could cater to a variety of future uses. The design intent was to provide a welcoming environment for the community, with amenities such as a café enhancing the visitor experience.

Additionally, the visitor centre was planned with a strong connection to the area’s steel factory, highlighting the region's industrial past and its people-focused legacy, ensuring that the design reflected the cultural significance of both the bridge and its surrounding environment.

Design Delivery

The Centre presented a challenge as it occupies a compact site bordering a dual carriageway on one side and the river on the other, making access and installation more difficult. The 2nd floor terrace also edges over the River Usk, which required extra care and attention. The riverbank site has the potential for flooding, so the ground floor level has been raised up to 9.1m above datum to address a 1 in 200 year flood event.

The integration of mechanical and electrical systems, the installation of lifts, and the robust external cladding reflect a focus on quality construction and functionality. The link-bridge was a significant milestone, connecting the centre to the bridge.

Social Value / Sustainability

The Newport Transporter Bridge Visitor Centre project had a significant social value impact, serving as a public building for a landmark of national and global importance, while helping to revitalise a deprived area. Social value was a cornerstone of the project, with walking tours for local students, businesses, and groups like Women in Construction, as well as inclusion in the Chepstow Walking Festival. The team also supported charitable efforts, including sponsoring local football team Pill AFC and raising funds for Ty Hafan, a Welsh charity supporting children with life limiting conditions. The project combines sustainability with meaningful community engagement and support.

Registered with the Considerate Contractor Scheme, the project earned "Excellent" ratings for its impact on the community, environment, and workforce. The construction also incorporates sustainable design measures to reduce energy consumption and to mitigate the carbon footprint of the development, with an ambition to achieve BREEAM Excellent.

Wellbeing

At the outset of the project, local artist Andy O'Rourke, along with students from Coleg Gwent, collaborated to transform the site hoardings into vibrant street art. Students from all over Newport were eager to engage in the project. This initiative was not only about showcasing the creative talents of local students but also about building confidence and skills among the younger generation.

By giving them a platform to exhibit their work, the project helped boost self-esteem and encourage a sense of pride in their community. Creating these stunning visuals not only celebrated the local culture but also positively impacted the participants' wellbeing by providing a meaningful outlet for creativity, encouraging community connection.

We are delighted we have received this support which is the first step in helping us to secure the future of our iconic Transporter Bridge. We have ambitious plans to make the visitor experience bigger and better. The bridge has dominated our skyline for more than 100 years and it is great to know we are a step closer to preserving it for another century.”

Councillor Debbie Harvey, Newport City Council

Journey Through the Visitor Experience

This exploded axonometric diagram reveals the thoughtfully designed visitor journey across the centre’s multiple levels. From arrival to exhibition, conference, and café spaces, every floor is purposefully linked, highlighting the building’s accessibility, circulation flow, and its strong visual and physical connection to the historic Transporter Bridge. The blue arrows indicate key points where framed and more open views of the bridge have been intentionally designed into the layout, reinforcing its presence throughout the visitor experience.

A View to Remember

Looking out across the River Usk, this photo, taken during the glazing installation, captures the breathtaking view visitors will enjoy from the centre. The building’s elevated position not only offers panoramic sights of Newport’s industrial landscape, but also responds to the flood risk with resilience.

From Concept to reality

Side by side CGI renders offer a comprehensive view of the project, one from above, showcasing its compact yet impactful site placement between river and road; the other from ground level, illustrating how the centre nestles within its surroundings and opens up to the community.